Overview

Finova is a fast-growing fintech startup offering accessible lending solutions for individuals and small businesses. As the company scaled, it became clear their brand no longer reflected their mission, values, or the maturity of their platform.

They needed more than a new logo—they needed a brand system that could support their long-term growth, build trust with investors and customers, and stand out in a highly competitive industry.

What You'll Learn

  • Outdated brand identity and visual system
    Their existing logo and design elements no longer represented their evolving mission or the sophistication of their fintech offering.
  • Inconsistent messaging across channels
    Without a unified voice or tone, their brand communications varied widely between platforms, leading to confusion and diluted impact.
  • Lack of emotional connection with users
    The brand lacked warmth, relatability, and personality—key factors in building long-term user trust and engagement.
  • Weak differentiation from competitors
    Finova’s visual identity and messaging failed to stand out in a crowded fintech market full of similar solutions.
  • Need for investor-facing materials during funding rounds
    With a major investment round approaching, Finova needed polished, on-brand presentation materials to tell a compelling business story.
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    Our Approach

    We began by conducting in-depth discovery sessions with Finova’s leadership team, reviewing competitor brands, analyzing user data, and understanding their audience personas. From there, we developed a brand strategy that would serve as the foundation for everything to follow.

    Key Deliverables

    • Brand Strategy Framework: Values, mission, vision, and tone of voice
    • Visual Identity: Logo redesign, typography, color palette, iconography
    • Design System: UI elements, brand components for web and mobile
    • Brand Book: A complete brand guideline document for internal teams
    • Presentation Kit: Pitch deck, investor one-pager, social media assets

    Impact

    The refreshed brand helped Finova achieve the following within 6 months:

    • +40% engagement across digital platforms
    • Increased investor confidence during their Series A
    • Greater consistency and clarity in communications
    • Improved user perception and emotional connection

    The rebrand led to a 40% increase in customer engagement, stronger user retention, and better conversion rates across key pages. Finova also reported more positive feedback from both users and partners after the relaunch.

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    SAP Consultant
    75,000 $
    Per Year

    SAP Consultants are highly valued for their ability to optimize business processes, implement complex systems, and deliver measurable results. With expertise in SAP solutions, they consistently rank among the best-paid professionals in IT consulting.

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    Students Rating

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    “The strategies I got from Vestry took my growth to the next level. I saw results within weeks and finally had direction.”

    Amanda C.

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    “Vestry made branding feel easy. Their approach helped me stand out and connect with my audience in a real way.”

    Emily S.

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    “Vestry gave me the confidence and guidance I needed to start my business. The resources and mentorship were game-changers!”

    Andrew B.

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    “Working with Vestry helped me turn my vision into a clear, actionable plan. I finally feel in control of my business journey.”

    Alex D.

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    “Thanks to Vestry, I stopped guessing and started growing. Their approach made everything feel more doable and focused.”

    Jessica C.

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    “Vestry helped us streamline our strategy and focus on what truly matters. The difference was visible within weeks.”

    Jhon L.

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